DO'S
* Do embed audio and video clips on every post, as the CNN Political Ticker does.
* Do make an effort to have clean-looking and well-written posts, like The Caucus, the political blog of the The New York Times
* If your articles are going to be long, do be thoughtful and do your research well, as Harvard's http://blogs.law.harvard.edu/mesh/ does. This is the only reason not to update your blog every day.
* Do have a very sleek design, like Slate.
DON'TS
* Don't make it almost impossible to find out who wrote what. Although The Economist is one of my favorite publications, I'd like to know who is writing on their Democracy in America blog
* Don't allow your home page to look like a yellow newspaper. Huffington Post might want to hire a new designer.
* Don't have a blog if you can't update it on weekends, like NPR's Political Junkie. That's when most people have more time to read.
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2 comments:
I agree with a lot that you have to say about this, especially in the design department, except the whole weekends bit. If people don't have time to read on weekdays, then they can catch up on what they missed on weekends.
Nice note of the "timing." It seems to matter when you post, not only what. I guess the same thing happens when it comes to post your blog or column on your friends´ Facebook Walls: if you do it on a Sunday afternoon, you ahev a big chance of getting read, specailly if you have a young audience, because all college people are at their desks!
I´m taking your note as personal advice!
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